It doesn’t look great as an analyst for the Smartwatch industry Counterpoint With an annual 2% shift, he recorded a fifth decline. However, China is experiencing an increase in smart watch shipments and is experiencing a 37% growth annually.
Experts draw attention to two important reasons for the fall of the global Smartwatch market. The first is the reduction of Apple Smartwatch sales, accompanied by an important and permanent slowdown in India’s smart watch market.
Nevertheless, Apple is at the top with its 20% global share, while 9% decreases in shipments. Huawei, which has grown by 53% of Apple, and Xiaomi records the same 53% growth as Huawei up to 6% last year. Samsung lost about 23% of its market share throughout the year and fell from 9% to 7% of the global share.
Consumer preferences see remarkable changes when looking for more expensive and featured devices. The $ 100-200 segment has experienced 21% growth, while the sub-category of $ 100 has decreased by 17%.
When we look forward, Compoint believes that the smart watch market will see a modest increase with a growth of approximately 3% in sales by the end of 2025.
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